AI is a profoundly important and fast-developing technology. Its capacity and influence is increasing at an exponential rate, affecting all industries and sectors in ways we are only beginning to glimpse.
This includes the work we do here at GRC Partners for our clients in New Zealand and Australia.
We are not AI experts, and may never be. But we are experts in giving the sort of strategic communications counsel, government relations and corporate communications support we know matters to our clients.
Often this work is done face-to-face, and relies on the sort of nuance, judgement and care that, as far as we can tell, AI can never replicate or replace. That makes us feel optimistic, about what AI is good for, and more importantly about the almost limitless possibilities of what we can do to keep supporting you and your business.
Right now, we are using AI to help us with:
We are just as clear on what AI can’t and shouldn’t do.
As noted above, ours is a business based on relationships, judgement and assessment. These things will not be outsourced or delegated to AI, and in our view, never should be.
Our use of AI will therefore be guided by the following rules and approaches:
Staying sceptical
AI is powerful but it’s also new and, in many ways, untested. That’s why we will always apply various safeguards to how we use it in the course of our work, and never take at face value some of the claims made by or on behalf of AI. We will, therefore, stay sceptical.
The human touch
The written work we submit to our clients, including research, proposals, analysis, and emails, will always have human sign-off and approval.
Respecting and protecting what matters
We will protect and safeguard the commercial and confidential information clients share with us in the course of our work.
Transparency
We will always be transparent about how we are using AI. If you want to know more about this, please ask us.
We will continue to update this policy as our understanding of AI develops, through investing in learning, professional judgement, and open collaboration with clients and partners to support ethical and responsible use of AI.
Thank you.
The GRC Partners team